Chapter 2. Public and Media Relations Planning

Chapter 2. Public and Media Relations Planning

When you want to promote your organization, you are provided with a variety of options. The first step is to develop a plan. You must determine the following:

  • What do you want to accomplish?

  • Who do you want to reachneeds to know about your organization?

  • What do you want to say??

  • What kind of information is newsworthy?